AI at Xpeditions

Artificial intelligence,
built for media & advertising.

Three things we are doing now: configuring AI models to each customer's data and workflow, publishing reusable models for the media and advertisement industry, and building an AI media server that lets users add and publish ads using both text chat and voice.

01.
Custom configuration

Custom AI models, configured to your business.

There is no single "right" AI model for every customer. A regional newspaper, a cable operator, a billing team and a hospitality chain all speak different languages — literally and operationally. We design model configurations around your specific data, your specific terminology and your specific rules.

  • Discovery workshops to map your data sources, formats and decisions
  • Fine-tuning on your historical orders, invoices, scripts, recordings
  • Configurable guardrails — discount limits, approval chains, escalations
  • Multi-language support including Malayalam, Hindi, Tamil, English
  • Deploy on-prem, on cloud, or hybrid — your data, your choice
  • Continuous evaluation, monitoring & periodic re-training
// xp-model-config.json
"client_id": "adworks-kerala",
"domain": "print_advertising",
"languages": ["en", "ml"],
"data_sources": [
  "adxpert.orders",
  "adxpert.invoices",
  "tally.ledgers"
],
"guardrails": {
  "max_discount": 15,
  "approval": "branch_manager"
},
"deployment": "on_prem"
 
▸ ready to deploy ✓
02.
Published models

Pre-trained models, published for media & advertising.

Over a decade of building adXpert and ctvXpert has given us a unique view into how the media and advertisement industry actually works. We've packaged that expertise into a growing library of pre-trained models you can plug straight into your operations.

Each model is versioned, benchmarked, and easy to upgrade — so your team spends less time training AI and more time using it.

// published models · v2026.04
 
xp-ro-extractor   v2.1
xp-rate-card-match v1.4
xp-spot-scheduler  v1.2
xp-brand-safety   v3.0
xp-ad-classifier  v2.0
xp-subtitle-gen   v1.0
xp-invoice-ocr   v2.3

Currently published

Extraction

xp-ro-extractor

Pulls release orders out of email bodies, PDFs and scanned attachments — auto-creating bookings in adXpert.

InputPDF · Email · Image
Accuracy~96%
StatusProduction
Matching

xp-rate-card-match

Matches incoming RO line-items against the right rate card, edition and discount slab automatically.

DomainPrint & broadcast
Accuracy~98%
StatusProduction
Scheduling

xp-spot-scheduler

Optimizes ad-spot placement across breaks for fill-rate, client mix and revenue.

Use caseTV / FM / digital
Lift+11% fill
StatusBeta
Safety

xp-brand-safety

Screens ad creatives and copy for brand-safety, language and regulatory red flags before they go live.

CoverageText · Image · Video
LanguagesEN / ML / HI / TA
StatusProduction
Classification

xp-ad-classifier

Auto-tags incoming ads by category, sector, sub-sector — feeding downstream reports and audience analytics.

Taxonomy120+ categories
Accuracy~94%
StatusProduction
OCR

xp-invoice-ocr

Reads vendor invoices and posts the right voucher to Tally — no manual key-in for routine bills.

Throughput~2 sec / invoice
IntegrationTally · erpXpert
StatusProduction
03.
In the lab

AI media server — add and publish ads by chat or voice.

The product we're most excited about: an AI-based media server where the user-interface is conversation itself. Users add, edit, schedule and publish advertisements using text chat or voice commands, in their own language. The system extracts the intent, drafts the release order, calls the right pricing engine and the right Tally voucher — and then waits for a single confirmation.

  • Natural-language ad creation — typed or spoken
  • Multi-lingual: English & major Indian languages
  • Auto-creation of release orders, invoices and Tally entries
  • Voice-driven approvals on phone / desktop / tablet
  • Real-time monitoring of plays, reach & revenue
  • Pluggable into adXpert and ctvXpert installations
▸ you (voice):
"Book a 20-second spot for Reliance Trends on the Saturday prime-time band, twice."
 
▸ xp.media:
  client:   Reliance Trends
  duration: 20s × 2 spots
  slot:     Sat 20:00–22:00
  rate:     ₹ as per card
  ro:       draft #RO-2026-0418
  tally:    ready to post
  confirm? (yes / edit)
How we work

From idea to live model in four steps.

Step 01

Discover

We sit with your team, map your workflows, and identify where AI will actually move the needle — and where it won't.

Step 02

Configure

We choose the right base model (one of ours, or open-source) and configure it on your data, your vocabulary, your rules.

Step 03

Deploy

On-prem, on cloud or hybrid — your call. We integrate with adXpert, ctvXpert, erpXpert, Tally or whatever else you run.

Step 04

Improve

Models drift. We monitor accuracy, capture corrections from real users, and ship better versions on a steady cadence.

Build with us

Have an AI idea for your business?

Tell us what's slowing your team down. We'll tell you honestly whether AI can help — and if it can, we'll build it.

Talk to our team